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Abstract
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| Despite the need for integral models that help understanding the variables influencing the development of multi-channel e-commerce, most studies have so far focused on specific variables. This exploratory research proposes a theory-grounded, comprehensive and systematic model for the study of multi-channel e-commerce, and further refines the model using a qualitative study with data from interviews to managers of ten Spanish and Argentinian companies from different sectors. The results from the analysis give way to a final model proposal, and the results of the study further suggest that country-specific characteristics might moderate the influence of the study variables on the development of multi-channel e-commerce. | |
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International
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Si |
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Congress
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12th International Conference on Industrial Engineering and Industrial Management |
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960 |
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Place
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Girona (Spain) |
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Reviewers
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Si |
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ISBN/ISSN
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978-84-697-7200-3 |
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Start Date
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12/07/2018 |
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End Date
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13/07/2018 |
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From page
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1 |
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To page
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8 |
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XXII Congreso de Ingeniería de Organización 12th International Conference on Industrial Engineering and Industrial Management |