Observatorio de I+D+i UPM

Memorias de investigación
Ponencias en congresos:
Bycicle commuting in Quelimane an attitudinal market segmentation analysis
Año:2018
Áreas de investigación
  • Transporte
Datos
Descripción
This paper adopts the existing attitudinal market segmentation approach by incorporating a new bicycle experience category designated commuter ?Bicycle-taxi? (observed mostly in middle-sized sub-Saharan cities). Doing so, it would be able to have a more inclusive analysis of individual socio-economic characteristic, current travel behavior, their perception, motivators and attitude towards cycling. A survey was conducted on 1085 individuals, regular commuters in Quelimane. The study revealed a wider range of cycling experiences in sub-Saharan Africa than in developed countries, suggesting a much deep perception to provide a different treatment of each class. These segments have a very important influence when designing policies and strategies, particularly customized to protect and promote cycling in Quelimane. Results show that perception cycling indicators like accident rate, absence of convention place for parking and change clothes after cycling, bicycle thief and climate factors were reported to have negative influence in all cycling segments. Urban policies to promote cycling might first target those indicators and those experiencing cycling indirectly or as passengers, since they are the most dominant segment and have enormous influence on the total urban traffic.
Internacional
No
Nombre congreso
XIII Congreso de Ingeniería del Transporte
Tipo de participación
960
Lugar del congreso
Gijón
Revisores
Si
ISBN o ISSN
978-84-09-00787-5
DOI
Fecha inicio congreso
06/06/2018
Fecha fin congreso
08/06/2018
Desde la página
2561
Hasta la página
2577
Título de las actas
Actas del XIII Congreso de Ingeniería del Transporte
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Andres Monzon De Caceres (UPM)
  • Autor: Classio Mendiate
  • Autor: Julio Alberto Soria Lara (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Planificación del Transporte
  • Centro o Instituto I+D+i: Centro de Investigación del Transporte
  • Departamento: Ingeniería Civil: Transporte y Territorio
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