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Abstract
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| Global e-commerce sales have doubled from 2008 to 2013 and they are expected to continue growing even faster (Hould & Brewster 2015) chaning the retail landscape. While in the beginning some retailers attempted to adopt e-commerce integrating it into their traditional retailing strategies (Gallino & Moreno 2014), new | |
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International
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Si |
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Congress
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XXII Congreso de Ingeniería de Organización ? CIO 2018 |
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970 |
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Place
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Girona |
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Reviewers
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Si |
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ISBN/ISSN
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- |
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Start Date
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12/07/2018 |
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End Date
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13/07/2018 |
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From page
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35 |
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To page
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39 |
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Explaining and Predicting Consumers? Logistics Selection in Omni channel |