Descripción
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Global e-commerce sales have doubled from 2008 to 2013 and they are expected to continue growing even faster (Hould & Brewster 2015) chaning the retail landscape. While in the beginning some retailers attempted to adopt e-commerce integrating it into their traditional retailing strategies (Gallino & Moreno 2014), new | |
Internacional
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Si |
Nombre congreso
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XXII Congreso de Ingeniería de Organización ? CIO 2018 |
Tipo de participación
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970 |
Lugar del congreso
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Girona |
Revisores
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Si |
ISBN o ISSN
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- |
DOI
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Fecha inicio congreso
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12/07/2018 |
Fecha fin congreso
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13/07/2018 |
Desde la página
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35 |
Hasta la página
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39 |
Título de las actas
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Explaining and Predicting Consumers? Logistics Selection in Omni channel |