Memorias de investigación
Ponencias en congresos:
Effect of personality in the emotional response evoked by wine products
Año:2018
Áreas de investigación
  • Estadística,
  • Nutrición,
  • Consumidor
Datos
Descripción
Emotional response studies deserve nowadays much research attention. However, few works have reported the influence of individual differences. The purpose of this research is to find out the relationship between personality traits and the emotional response of consumers. Six wines were assessed in terms of hedonic and emotional response (modified EsSense25 (1)) by 175 consumers. Consumers were clustered into four consumers? segments according to their personality traits measured by Big Five Inventory method (2). A strong effect of personality on emotional response elicited by the wine samples was found on 14 emotions. In addition, a significant effect of wine was found for six emotions. The main differences on personality were due to two consumers? segments: Group 4, with higher scores on dimensions of extraversion, agreeableness and consciousness and Group 1 being higher in the neuroticism dimension and lower on extraversion and agreeableness. In terms of emotional response both groups showed opposite behaviour: Positive emotions such as active, adventurous, enthusiastic, happy, joyful, loving, satisfied and warm received higher scores by Group 4 as compared to Group 1. The opposite happened with negative emotions such as bored, worried and disgusted, which were significantly higher in consumers Group 1, biased on the neuroticism dimension (Figure 1). No significant interactions (wine x personality) were found. However, as compared to a previous work (3) a better description of emotional response differences by wine was found. Splitting the consumers? panel by their personality profile provided more evidence on the differences among wine evoked emotions (Figure 2). To conclude, personality traits have an additive effect on the emotional response. This effect should be taken into account in future studies in order to get a more realistic overview of the differences among products in terms of emotional response.
Internacional
Si
Nombre congreso
Eighth European Conference on Sensory and Consumer Research
Tipo de participación
970
Lugar del congreso
Verona
Revisores
Si
ISBN o ISSN
0000000000
DOI
Fecha inicio congreso
02/09/2018
Fecha fin congreso
05/09/2018
Desde la página
1
Hasta la página
3
Título de las actas
EUROSENSE 2018
Esta actividad pertenece a memorias de investigación
Participantes
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Departamento: Economía Agraria, Estadística y Gestión de Empresas