Memorias de investigación
Communications at congresses:
Effect of personality in the emotional response evoked by wine products
Year:2018
Research Areas
  • Statistics,
  • Nutrition,
  • Consumer
Information
Abstract
Emotional response studies deserve nowadays much research attention. However, few works have reported the influence of individual differences. The purpose of this research is to find out the relationship between personality traits and the emotional response of consumers. Six wines were assessed in terms of hedonic and emotional response (modified EsSense25 (1)) by 175 consumers. Consumers were clustered into four consumers? segments according to their personality traits measured by Big Five Inventory method (2). A strong effect of personality on emotional response elicited by the wine samples was found on 14 emotions. In addition, a significant effect of wine was found for six emotions. The main differences on personality were due to two consumers? segments: Group 4, with higher scores on dimensions of extraversion, agreeableness and consciousness and Group 1 being higher in the neuroticism dimension and lower on extraversion and agreeableness. In terms of emotional response both groups showed opposite behaviour: Positive emotions such as active, adventurous, enthusiastic, happy, joyful, loving, satisfied and warm received higher scores by Group 4 as compared to Group 1. The opposite happened with negative emotions such as bored, worried and disgusted, which were significantly higher in consumers Group 1, biased on the neuroticism dimension (Figure 1). No significant interactions (wine x personality) were found. However, as compared to a previous work (3) a better description of emotional response differences by wine was found. Splitting the consumers? panel by their personality profile provided more evidence on the differences among wine evoked emotions (Figure 2). To conclude, personality traits have an additive effect on the emotional response. This effect should be taken into account in future studies in order to get a more realistic overview of the differences among products in terms of emotional response.
International
Si
Congress
Eighth European Conference on Sensory and Consumer Research
970
Place
Verona
Reviewers
Si
ISBN/ISSN
0000000000
Start Date
02/09/2018
End Date
05/09/2018
From page
1
To page
3
EUROSENSE 2018
Participants
Research Group, Departaments and Institutes related
  • Creador: Departamento: Economía Agraria, Estadística y Gestión de Empresas