Descripción
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There is a growing number of studies focusing on analysing the potential of e-shopping for substituting or complementing in-store shopping, including its potential effects on motorised travel behaviour. This paper diverges from this commonly used approach by studying how e-shopping affects the individual time willingness to reach daily, weekly, and incidental retail on foot. The city of Zaragoza (Spain), which has a clear intention to improve non-motorised accessibility to major destinations, serves as a case study. First, a questionnaire was disseminated focusing on socio-economic issues, e-shopping habits, and the individual willingness to reach in-store retail on foot. A total of 205 people filled-out this questionnaire (online: 90 responses; face-to-face:102 responses). Second, an ordinal regression model was applied, using the time-willingness to reach retail locations on foot as dependent variable. Third, a gravity-based model was used to calculate, map, and compare the present walking accessibility levels to retail with a 2030 BAU scenario, simulated according to the regression model¿s results. It was found that the frequency of doing e-shopping had a positive impact on walking time-willingness, while socio-economic attributes had different effects depending on the type of retail. Furthermore, in the 2030 BAU scenario a relevant decrease of walking accessibility levels to weekly and incidental in-store retail is expected. However, the individual time-willingness to reach daily retail is projected to increase in 2030, independently of variations in the population¿s e-shopping frequency. The obtained findings can be used to develop and improve walking-oriented policies. | |
Internacional
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Si |
Nombre congreso
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15TH biannual NECTAR conference?Towards human scale cities ? Open and happy". |
Tipo de participación
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960 |
Lugar del congreso
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Helsinki, Finlandia |
Revisores
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Si |
ISBN o ISSN
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978-951-51-4921-3 |
DOI
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Fecha inicio congreso
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05/06/2019 |
Fecha fin congreso
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07/06/2019 |
Desde la página
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122 |
Hasta la página
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122 |
Título de las actas
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TOWARDS HUMAN SCALE CITIES -OPEN AND HAPPY15th biennial NECTAR conference |