Observatorio de I+D+i UPM

Memorias de investigación
Ponencias en congresos:
Extrinsic benefits and perceived quality as determinants of perceived satisfaction: an application to a B2C repurchase model
Año:2011
Áreas de investigación
  • Tecnología de la información,
  • Comercio electrónico
Datos
Descripción
This study presents a B2C electronic commerce repurchase model, introducing current purchasing habits and satisfaction as determinants, explained in terms of the extrinsic benefits and perceived quality. To carry out the study, a survey was carried out among 1,307 Spanish users, extracted from a household panel; the results from the survey have confirmed the proposed predictive model, which gives an explanation of 61.4 percent of the repurchase intention. Data was analysed by the partial least squares (PLS) method for validation and predictive capabilities The results confirm all hypotheses, including a significant influence of extrinsic benefits and perceived quality on satisfaction. The most significant conclusion was that B2C electronic commerce managers need to achieve high levels of satisfaction from Internet purchasers by enhancing perceived quality and perceived benefits obtained. On the discussion of results, the authors offer some hints in order to achieve this goal.
Internacional
Si
Nombre congreso
4th World Summit on the Knowledge Society
Tipo de participación
960
Lugar del congreso
Mykonos (Grecia)
Revisores
Si
ISBN o ISSN
DOI
Fecha inicio congreso
21/09/2011
Fecha fin congreso
23/09/2011
Desde la página
Hasta la página
Título de las actas
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Alberto Urueña Lopez (UPM)
  • Autor: Santiago Iglesias Pradas (UPM)
  • Autor: Angel Hernandez Garcia (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
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