Memorias de investigación
Ponencias en congresos:
Generating Context-aware Recommendations using Banking Data in a Mobile Recommender System
Año:2012
Áreas de investigación
  • Ingenierías,
  • Ciencias de la computación y tecnología informática
Datos
Descripción
The increasing adoption of smartphones by the society has created a new area of research in recommender systems. This new domain is based on using location and context-awareness to provide personalization. This paper describes a model to generate context-aware recommendations for mobile recommender systems using banking data in order to recommend places where the bank customers have previously spent their money. In this work we have used real data provided by a well know Spanish bank. The mobile prototype deployed in the bank Labs environment was evaluated in a survey among 100 users with good results regarding usefulness and effectiveness. The results also showed that test users had a high confidence in a recommender system based on real banking data.
Internacional
Si
Nombre congreso
6th International Conference on Digital Society
Tipo de participación
960
Lugar del congreso
Valencia, Spain
Revisores
Si
ISBN o ISSN
978-1-61208-176-2
DOI
Fecha inicio congreso
30/01/2012
Fecha fin congreso
04/02/2012
Desde la página
73
Hasta la página
78
Título de las actas
Proceedings of the 6th International Conference on Digital Society
Esta actividad pertenece a memorias de investigación
Participantes
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Internet de Nueva Generación
  • Departamento: Ingeniería de Sistemas Telemáticos