Memorias de investigación
Ponencias en congresos:
Analyzing Business Models for Mobile Augmented Reality
Año:2011
Áreas de investigación
  • Ciencias de la computación y tecnología informática
Datos
Descripción
Nowadays, a wide offer of mobile augmented reality (mAR) applications is available at the market, and the user base of mobile AR-capable devices ?smartphones- is rapidly increasing. Nevertheless, likewise to what happens in other mobile segments, business models to put mAR in value are not clearly defined yet. In this paper, we focus on sketching the big picture of the commercial offer of mAR applications, in order to inspire a posterior analysis of business models that may successfully support the evolution of mAR. We have gathered more than 400 mAR applications from Android Market, and analyzed the offer as a whole, taking into account some technology aspects, pricing schemes and user adoption factors. Results show, for example, that application providers are not expecting to generate revenues per direct download, although they are producing high-quality applications, well rated by the users.
Internacional
Si
Nombre congreso
16th International Conference on Intelligence in Next Generation Networks (ICIN)
Tipo de participación
960
Lugar del congreso
Berlin (Alemania)
Revisores
Si
ISBN o ISSN
978-1-61284-321-6
DOI
10.1109/ICIN.2011.6081111
Fecha inicio congreso
08/10/2011
Fecha fin congreso
11/10/2011
Desde la página
97
Hasta la página
102
Título de las actas
Proceedings of the 16th International Conference on Intelligence in Next Generation Networks (ICIN)
Esta actividad pertenece a memorias de investigación
Participantes
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Grupo de Procesado de Datos y Simulación (GPDS)-CEDITEC
  • Departamento: Señales, Sistemas y Radiocomunicaciones