Observatorio de I+D+i UPM

Memorias de investigación
Research Publications in journals:
Behavioral intention, use behavior and the acceptance of electronic learning systems: Differences between higher education and lifelong learning
Year:2014
Research Areas
  • Prosocial behavior,
  • Organizational behavior,
  • Psychology of education,
  • Distance education,
  • Higher education and university education pupils,
  • Pupils or participants in adults education initiatives
Information
Abstract
The barriers and drivers of e-shopping, as well as segmentation and behavior of e-shoppers, have been long studied in the last two decades, but the behavior of non-shoppers in business-to-consumer (B2C) e-commerce is still an open field for research which has seldom been dealt with. Our exploratory study has as its main objective the classification of non-shoppers in B2C e-commerce based on the barriers which keep deterring them from purchasing on the Internet and the drivers which might lead them to engage in e-shopping. In order to achieve this goal, data was gathered from 1499 Spanish respondents from a nationwide household panel survey. The responses were analyzed using a latent class analysis (LCA) approach and the results show four different types of non-shoppers based on the barriers for online shopping, while six different groups were identified based on the drivers to start shopping on the Internet. Implications for research and practice from the findings of the study are discussed in the final section.
International
Si
JCR
Si
Title
Computers in Human Behavior
ISBN
0747-5632
Impact factor JCR
2,273
Impact info
Datos JCR del año 2013
Volume
34
10.1016/j.chb.2013.10.035
Journal number
From page
301
To page
314
Month
MAYO
Ranking
Participants
  • Autor: Angel Francisco Agudo Peregrina (UPM)
  • Autor: Angel Hernandez Garcia (UPM)
  • Autor: Felix Jose Pascual Miguel (UPM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
S2i 2020 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
Cofinanciación del MINECO en el marco del Programa INNCIDE 2011 (OTR-2011-0236)
Cofinanciación del MINECO en el marco del Programa INNPACTO (IPT-020000-2010-22)