Observatorio de I+D+i UPM

Memorias de investigación
Research Publications in journals:
Strategies for avoiding preference profiling in agent-based e-commerce environments
Year:2014
Research Areas
  • Telematics
Information
Abstract
In this paper, we focus on preference profiling, which is a well-known threat to users' privacy. Specifically, we review strategies for customers' agents to prevent seller agents from obtaining accurate preference profiles of the former group by using data mining techniques. We experimentally show the efficacy of each of these strategies and discuss their suitability in different situations. Our experimental results show that customers can improve their privacy notably with these strategies
International
Si
JCR
Si
Title
Applied Intelligence
ISBN
0924-669X
Impact factor JCR
1,853
Impact info
(Sin índice en momento de publicación)
Volume
Journal number
40
From page
127
To page
142
Month
ENERO
Ranking
Participants
  • Autor: Celia Gutiérrez (Univ. Complutense de Madrid)
  • Autor: Iván García.-Magariño (UNED)
  • Autor: Emilio Serrano Fernandez (UPM)
  • Autor: Juan Botía (Univ. Murcia)
Research Group, Departaments and Institutes related
  • Creador: Departamento: Ingeniería de Sistemas Telemáticos
S2i 2020 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
Cofinanciación del MINECO en el marco del Programa INNCIDE 2011 (OTR-2011-0236)
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