Observatorio de I+D+i UPM

Memorias de investigación
Communications at congresses:
Using Augmented Reality and Social Media in Mobile Applications to Engage People on Cultural Sites
Year:2014
Research Areas
  • Electronic technology and of the communications
Information
Abstract
One of the toughest challenges that curators and professionals in the heritage sector face is how to attract, engage and retain visitors of heritage institutions. The current approaches have only limited success since they still follow the same centralized strategy of producing and delivering cultural content to the general public. This paper provides an overview of current trends in information technology that are most relevant to cultural institutions, and investigates how augmented reality, gamification, storytelling and social media can improve visitors? experience by providing new means of participation, proposing a radically new approach in defining cultural content and creating personalised experiences with cultural heritage objects. The paper considers actual use cases provided by the European research project TAG CLOUD to define the functional range of suitable applications and proposes a set of system components that are being implemented in TAG CLOUD.
International
Si
Congress
Proceedings of the 8th International Conference, Universal Access in Human-Computer Interaction, UAHCI 2014.
960
Place
8th International Conference, Universal Access in Human-Computer Interaction.
Reviewers
Si
ISBN/ISSN
1611-3349
10.1007/978-3-319-07440-5
Start Date
22/06/2014
End Date
27/06/2014
From page
662
To page
672
Proceedings of the 8th International Conference, Universal Access in Human-Computer Interaction, UAHCI 2014 Held as Part HCI International 2014.
Participants
  • Autor: Silvia De los Ríos Pérez (UPM)
  • Autor: Maria Fernanda Cabrera Umpierrez (UPM)
  • Autor: Maria Teresa Arredondo Waldmeyer (UPM)
  • Autor: Miguel Páramo Castrillo (UPM)
  • Autor: Bastian Baranski (GeoMobile GmbH, Dortmund, Germany)
  • Autor: Jochen Meis (GeoMobile GmbH, Dortmund, Germany)
  • Autor: Michael Gerhard (GeoMobile GmbH, Dortmund, Germany)
  • Autor: Belén Prados (Patronato de la Alhambra y Generalife, Granada, Spain)
  • Autor: Lucía Pérez (Patronato de la Alhambra y Generalife, Granada, Spain)
  • Autor: María del Mar Villafranca (Patronato de la Alhambra y Generalife, Granada, Spain)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Tecnologías de Apoyo a la Vida
  • Centro o Instituto I+D+i: Centro de tecnología Biomédica CTB
  • Departamento: Tecnología Fotónica y Bioingeniería
S2i 2019 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
Cofinanciación del MINECO en el marco del Programa INNCIDE 2011 (OTR-2011-0236)
Cofinanciación del MINECO en el marco del Programa INNPACTO (IPT-020000-2010-22)