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Memorias de investigación
Communications at congresses:
Analysing the impact of consumer tendency in HORECA distribution models.
Year:2014
Research Areas
  • Engineering
Information
Abstract
With increasing complexity of today?s consumer requirements, food industry decision makers should be able to respond to consumer needs much faster than ever before. The preliminary studies showed that for improving the performance and selecting suitable distribution models, decision makers in food industries should classify different types of consumers and based on the classification prepare different distributions flows. By studying the HORECA distribution channel, this paper suggest that, logistics decision makers should investigate the relationship between consumers? characteristics and urban freight distribution strategy in order to respond to the exact needs and in the follow to reduce the logistics cost.
International
Si
Congress
8th International Conference on Industrial Engineering and Engineering Management
960
Place
Malaga
Reviewers
Si
ISBN/ISSN
978-84-616-9935-3
Start Date
23/07/2014
End Date
25/07/2014
From page
388
To page
395
The Global Reach of Industrial Engineering. Enhancing Synergies in a Collaborative Environment
Participants
  • Autor: Eva Maria Ponce Cueto (UPM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Ingeniería de Organización y Logística
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
S2i 2020 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
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