Observatorio de I+D+i UPM

Memorias de investigación
Research Publications in journals:
Conjoint analysis of drivers and inhibitors of e-commerce adoption
Year:2016
Research Areas
  • Business organisation
Information
Abstract
Since the emergence of electronic commerce, the study of motivations as good predictors of consumers' purchas- ing behavior collects much of the attention of the literature. However, most studies rely on regression analyses, which have relevant limitations. This study uses fuzzy-set qualitative comparative analysis (fsQCA) to analyze the influence of motivations and barriers on online-shopping behavior from a compilation of 33 motivational and 12 disheartening items of e-commerce as conditions, and purchase behavior as outcome. The empirical anal- ysis uses responses of 817 Internet users to an online questionnaire. The method includes a previous principal component analysis that reduces the number of conditions to 7 motivations (hedonic, product variety, product customization, convenience, price, lack of sociality, and Internet exclusive availability) and 3 barriers (in-person, risk, and delivery). fsQCA offers insight into the knowledge of online shopping drivers and inhibitors, with rele- vant implications for theory and practitioners.
International
Si
JCR
Si
Title
Journal of Business Research
ISBN
0148-2963
Impact factor JCR
1,306
Impact info
Datos JCR del año 2013
Volume
69
10.1016/j.jbusres.2015.10.092
Journal number
4
From page
1277
To page
1282
Month
SIN MES
Ranking
Participants
  • Autor: Jose Julian Chaparro Pelaez (UPM)
  • Autor: Angel Francisco Agudo Peregrina (UPM)
  • Autor: Felix Jose Pascual Miguel (UPM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
S2i 2020 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
Cofinanciación del MINECO en el marco del Programa INNCIDE 2011 (OTR-2011-0236)
Cofinanciación del MINECO en el marco del Programa INNPACTO (IPT-020000-2010-22)