Observatorio de I+D+i UPM

Memorias de investigación
Communications at congresses:
Dissemination of Scientific Research and Knowledge by Spanish Public Research Institutions in Social Networking Sites
Research Areas
  • Social nets,
  • Evalutation of educative systems and institutions
Public Research Institutions form, together with Universities, the core of scientific research in Spain. These organizations often publish their research in paper format or in their websites, but are generally falling behind in their adaptation to social media, and thus failing to reach wider audiences ?especially Millennials. This study offers the preliminary results of an ongoing project aiming to identify best practices in the diffusion of scientific research by Spanish Public Institutions in social media, and more specifically in the three most popular social networking sites: Facebook, Twitter and YouTube. To do so, the study proposes a set of metrics to assess the impact and reach of content published by the different research centers belonging to Spanish Public Research Institutions in those social media platforms, presents the tools used for data extraction, collection and visualization, and identifies the research centers that are most successful in disseminating their scientific activity in social media. Following this study, a set of interviews with community managers and directors of communication of these centers will offer complementary information that shall be helpful in providing guidelines to deploy an effective scientific diffusion strategy in social media to all Spanish Public Research Institutions.
9th International Conference on Social Media & Society
Copenhagen, Denmark
Start Date
End Date
From page
To page
9th International Conference on Social Media & Society
  • Autor: Angel Hernandez Garcia (UPM)
  • Autor: Emiliano Acquila Natale (UPM)
  • Autor: Jose Julian Chaparro Pelaez (UPM)
  • Autor: Santiago Iglesias Pradas (UPM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
S2i 2020 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
Cofinanciación del MINECO en el marco del Programa INNCIDE 2011 (OTR-2011-0236)
Cofinanciación del MINECO en el marco del Programa INNPACTO (IPT-020000-2010-22)