New TV consumption experience across connected devices
TATU (TV App To U), is the television that suits you. TATU will enrich television consumption, providing users with services of interest related to their favorite content. Through second screen models in their connected devices it will provide access to custom programming guide, chat rooms and social networks.
"Two screens are better than one."
Television App To U (TATU) is a new concept for watching television contents that allows users access to multiple services focused on their favorite tv-programs through a second screen application from any connected devices.
TATU requires prior installation of the application for iOS or Android platform, and Web access for other connected devices. Through this app users are provided with enriched information about TV programs of their interest. At the same time, the social part of TATU connects users with similar interests in real time allowing them to interact with each other, providing a new TV-watching experience.
“TATU provides access to enriched information about television contents of interest to the user and allows social interaction from any connected device”
“TATU could improve the television industry integration with social networks, allowing enriched multimedia content and powerful content recommendation”
Innovation, Commercialization and Entrepreneurship Area
Centre of Support for Technological Innovation – UPM