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TATU - We share your television taste!

More info

[TATU]Commercial_sheet_UPM_EN(Innovatech) PDF

New TV consumption experience across connected devices 

TATU (TV App To U), is the television that suits you. TATU will enrich television consumption, providing users with services of interest related to their favorite content. Through second screen models in their connected devices it will provide access to custom programming guide, chat rooms and social networks.

"Two screens are better than one."

Technology Solution

Television App To U (TATU) is a new concept for watching television contents that allows users access to multiple services focused on their favorite tv-programs through a second screen application from any connected devices.

TATU requires prior installation of the application for iOS or Android platform, and Web access for other connected devices. Through this app users are provided with enriched information about TV programs of their interest. At the same time, the social part of TATU connects users with similar interests in real time allowing them to interact with each other, providing a new TV-watching  experience.

“TATU provides access to enriched information about television contents of interest to the user and allows social interaction from any connected device”

Market demands

Sector 1

  • Social networking is one of the most used communication platforms today. Facebook, Twitter and Google+, among others, allow the exchanged of millions of messages daily between friends, family, etc. becoming part of our daily routine, even when we watch TV.
  • The high market penetration of mobile devices has introduced a new paradigm in the way we watch television allowing to share viewer’s opinions about their favorite shows.
  • Social TV applications market is estimated to grow at a rate of 12% from 2012 to 2017. The use of these applications is characterized by offering enriched television content via mobile devices enabling social and direct communication between viewers, which is also known as second display models. 

Sector 2

  • The integration of powerful searching and recommendation engines allows viewers to embark on a new experience of consumption with increasingly adapted contents to the end user, resulting in higher satisfaction, and also allowing access to correlated content with those the user have considered of his or her linking.


“TATU could improve the television industry integration with social networks, allowing enriched multimedia content and powerful content recommendation”

Market potential

  • Use of social networks while watching TV is now considered a standard daily practice. According to a study by Nielsen Social Guide, it is estimated that 85% of Americans use smartphones and tablets while watching TV. 
  • The most significant case is Twitter. According to Nielsen, in 2013 the number of tweets about TV grew by 38% to 263 million. On the other hand, companies like the BBC and CNN, have signed agreements with Facebook and many tech companies such as Google, are investing in startups that duels with social television.
  • The market for social TV provides great benefits. Applications like TVTag and Beamly with 5 million users each are  examples of that.
  • Some television channels have their own applications like HBO Go and FoxFan, where you can share and comment on their series. In Spain stands A3 Conecta from A3Media group.
Competitive advantages

  • It covers the entire program schedule.
  • It provides the user with additional content that enhances his or her experience watching TV.
  • Connecting users to the relevant related content from social networks.
  • Interaction between users in chat rooms.
  • Access to personalized content, based on user preferences and their close circle’s suggestions.
  • Generates activity reports around contents and creates a very focused "market place" that can be exploited directly.

  • Research group with extensive experience in the field of audiovisual media and networking technologies.
  • Related projects: Buscamedia, JOI (Interactive Olympic Games), SMART ePlatform TV, MIREIA.
Development stage

  • Concept
  • R&D
  • Lab Prototype
  • Industrial Prototype
  • Production 

TATU contact 

Iago Fdez-Cedrón

e: iff@gatv.ssr.upm.es

w: http://www.gatv.ssr.upm.es

UPM contact

Innovation, Commercialization and Entrepreneurship Area

Centre of Support for Technological Innovation – UPM 

e: innovacion.tecnologica@upm.es

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