LIDA provides a technological solution that generates traffic information in cities, highways and roads, by means of detecting the Bluetooth device embedded in vehicles.

LIDA generates detailed information about travel times, which cannot be provided by traditional systems based on magnetic loops. At the same time, this information fulfills the requirements imposed by municipalities regarding reliability, which is not reached by social network-based solutions.

In addition, LIDA improves the number-plate recognition systems both in cost and availability given that these solution cannot operate under unfavorable weather conditions. Finally, compared to other Bluetooth-based competitors LIDA allows the exact identification of vehicles, which results in a more accurate and cost-effective solution.

“LIDA provides accurate travel time information to traffic managers, municipalities, and motorway concession holders”

ICT applied to Mobility and Intelligent Transportation Systems

• In general, the main need of the traffic information and roadway sensors market is to provide knowledge about the flow of vehicles, which allows implementing a traffic management that avoids congestion.
• Congestion makes every driver worldwide waste more than 30 hours a year in average. This time corresponds to 88.000 million euros annual losses in USA and 839 million euros just in the city of Madrid.

“LIDA gives solution to the need of generating travel time information in cities and roads, based on an accurate, scalable, and cost effective vehicle identification”

ICT applied to Mobility and Intelligent Transportation Systems

• IBIS World estimates that the global market of “traffic information and processing SW” shows turnovers of: 618 million euros in 2011; 1.700 million euros in 2016.
• In addition, there are some success stories in this market such as:
• Iteris: 53 million euros revenue in Q3 2014.
• TrafficCast: reached a 2’7 million euros investment in 2007 y a 1 million dollars reveneu in 2009.

• LIDA has been created in collaboration with traffic managers and municipalities. LIDA has been developed from the cooperation between UPM and SICE (leader in Intelligent Transportation Systems worldwide) and the feedback of the Municipality of Madrid, as final user.
• Cost-effective. LIDA gives answer to a basic need for this type of solutions: scalability. LIDA has been designed considering the optimization of its price and operational costs.
• Robustness: LIDA has been tested in real operation, presenting no failures since its deployment in 2014.
• In short, LIDA provides a solution to the following needs: Transparent vehicle identification; Travel time calculation; Cost-effective; System scalability.