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DETIMA. Making Magnetic Labels

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[Detima]Commercial_sheet_UPM_EN(Innovatech) PDF

Theft in Spain has meant losses of € 2,487m in the period 2014-2015, 1.33% of retail sales. Data that skyrockets up to 4,144 million euros when we add the cost of crime with the expenses in prevention that must do the companies. A total of 2.21% of Spanish retail sales.

DETIMA is a new device that allows to obtain "invisible" labels activatable and deactivable cheaper than the present ones.

Their implementation would reduce the cost of the companies at least 10%.

Technology Solution

Some of the magnetic labels on the market can be turned off (when taking a product from the store) or activated (when returning a book to the library). This kind of labels are composed of a base made of soft magnetic material, with various pieces of hard magnetic material placed on it. This method involves the use of two different materials and needs an expensive and complicated manufacturing process.

DETIMA uses a single soft material, reducing costs. In addition, labels are easily hidden in products and implantable even at source.

"Manufacturing speed can be high enough to integrate into industrial processes efficiently"



Market demands

•      Materials

•      Companies engaged in the manufacture of activatable and deactivable labels need to use two different materials (soft and             hard). This causes the final product to become more expensive and companies can not allocate part of their resources to                 other areas such as modernization of facilities, marketing, etc.

•       Security

•       The economic losses of businesses due to the theft of their products have a very negative impact on the income statement.

•       It is critical to invest in electronic product safety to mitigate such losses.


"The aging of structures or the circumstances (earthquakes) will make reinforcement of structures more important in the future"

Market potential


  • Spain is the sixth country in the world and third in Europe with a higher rate of loss unknown in retail, behind Mexico, Holland, Finland, Japan and China.
  • The World Barometer of Theft in Distribution 2014-2015 amounts to € 2,487 million of the losses caused by theft in Spain, equivalent to 1.33% of sales in the retail sector.
  • Despite the sixth overall position, Spain is the world leader in external theft, that is, to customers or people outside the organization, who commit 52% of the total, compared to 38% globally.
  • Outside our borders, internal theft -of the workers themselves- is more common, reaching 39% of the total, a figure that in Spain drops to 18%.
  • 20% of the losses occur before the items reach the stores, either at distribution centers or during transportation.
  • In Spain, 1.37% of total sales are dedicated to fight against 'unknown loss' when in Europe that percentage drops to 1.07%.
Competitive advantages

  • The start up of the device is simple and fast since it is formed by very basic elements. This facilitates its implementation in security companies.
  • DETIMA is not a risk because is an economic element and simple to operate.
  • The labels obtained extend their durability s they do not need any degradable adhesive.
  • Not needing two different materials reduces manufacturing costs by around 10%.
  • The labels produced do not need a detection system different from the one that already exists, which facilitates its implantation and use in the stores.

 Research group with more than 20 years of experience in the field of sensors, actuators and safety devices.

 Team members have experience in fields such as building automation, home automation, material characterization and its optimization for technological applications.


  • Utility Model granted in Spain ES1144964U 
Development stage

  • Concept
  • R&D
  • Lab Prototype
  • Industrial Prototype
  • Production

Detima Contact

Carlos Morón: carlos.moron@upm.es

Amparo Verdú: amparo.verdu@upm.es

Tomás Gil:  tomas.gil@upm.es

UPM Contact

Innovation, Commercialization and Entrepreneurship Area

Centre of Support for Technological Innovation – UPM

e: innovacion.tecnologica@upm.es

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