Observatorio de I+D+i UPM

Memorias de investigación
Capítulo de libro:
An investigation of current and upcoming developments affecting Spanish wine exportation
Áreas de investigación
  • Agricultura,
  • Política agraria,
  • Economía agraria
International competitiveness of Spanish and European wines is affected by growing supply, decreasing domestic demand, declining public support, and rising competition from New World producers. Resolving the wine competitiveness crisis will require restructuring processes in production and innovative strategies in trade, particularly external trade. The purpose of this chapter is to explore main current and likely future developments affecting the global wine market and their implications from a Spanish expert?s viewpoint. After identifying the world wine market?s main features and conditioning regulatory factors, a prospective analysis of international trade and its expected effects on export strategies of the Spanish wine operators is carried out, using a two-stage surveying process accomplished with a representative expert group from different professional backgrounds. Broadly, results indicate that while several tendencies experienced over the last decade will be maintained and/or intensified during the coming years, the major drivers of wine trade and competitiveness will increasingly relate to the role of emerging consumer countries, quality and demand-driven attributes, product differentiation and promotional marketing.
Edición del Libro
Editorial del Libro
Nova Publishers
Título del Libro
A Resilient European Food Industry in a Challenging World
Desde página
Hasta página
Esta actividad pertenece a memorias de investigación
  • Autor: Isabel Bardaji De Azcarate (UPM)
  • Autor: Samir Mili
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Economía Agraria y Gestión de los Recursos Naturales
  • Centro o Instituto I+D+i: Centro de Estudios e Investigación para la Gestión de Riesgos Agrarios Medioambientales (CEIGRAM)
S2i 2021 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
Cofinanciación del MINECO en el marco del Programa INNCIDE 2011 (OTR-2011-0236)
Cofinanciación del MINECO en el marco del Programa INNPACTO (IPT-020000-2010-22)