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Abstract
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| This research aims to study the differences between services sold on the Internet, based on their degree of homogeneity. While travel services are mostly sold online, other customizable services do not enjoy the same success. We carry out an empirical study based on declared intentions, risk perceptions, and actual purchasing behavior. The main findings show that: the degree of homogeneity is an adequate segmentation variable for online services; homogeneous services seem more suited to e-commerce than non-homogeneous services; a relation exists between perceived risk and intention to buy services online; and the scope of some traditional classification variables needs narrowing. | |
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International
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Si |
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JCR
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Si |
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Title
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Service Business |
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ISBN
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1862-8516 |
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Impact factor JCR
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0,878 |
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Impact info
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ARTICULO PUBLICADO EN LA REVISTA SERV BUS EN EL AÑO 2014: - INDICE DE IMPACTO (JCR 2013): 0,878 |
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Volume
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8 |
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10.1007/s11628-014-0249-7 |
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Journal number
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3 |
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From page
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453 |
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To page
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464 |
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Month
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SEPTIEMBRE |
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Ranking
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SEGUN JCR 2013: - LUGAR QUE OCUPA EN EL AREA DE "BUSINESS": 0072/0110 (Q3) - LUGAR QUE OCUPA EN EL AREA DE "MANAGEMENT": 0112/0172 (Q3) |