Observatorio de I+D+i UPM

Memorias de investigación
Capítulo de libro:
Export Intentions of Wineries
Año:2013
Áreas de investigación
  • Agricultura
Datos
Descripción
The theory of reasoned action, initially proposed by Fishbein and Ajzen (1975) and Ajzen and Fishbein (1980), is one of the most widely used models that explains the relationship between attitudes, intentions and behaviour. The theory rests on the assumption that behaviour results from intentions, which in turn are the result of attitudes and subjective norms, the latter being a reflection of social norms (Beedell and Rehman 2000). Extending from this, the theory of planned behaviour (TPB), posited by Ajzen (1985, 1991), introduces perceived behavioural control or perceived ability to perform an action as additional factors to explain intentions. This theory, which focuses on the motives underlying decisions, may prove useful in exploring the internal determinants of export behaviour (Marshall et al. 2005; Sommer 2010; Sommer and Haug 2011).
Internacional
Si
DOI
10.1057/9781137289520.0024
Edición del Libro
1
Editorial del Libro
Palgrave
ISBN
978-1137289513
Serie
Título del Libro
Wine Economics. Quantitative Studies and Empirical Applications. Palgrave
Desde página
297
Hasta página
323
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Isabel Bardaji De Azcarate (UPM)
  • Autor: Belen Iraizoz
  • Autor: Julio Antonio Estavillo Dorado (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Centro o Instituto I+D+i: Centro de Estudios e Investigación para la Gestión de Riesgos Agrarios Medioambientales (CEIGRAM). Centro Mixto UPM-AGROMUTUA-ENESA
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