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Abstract
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| This study examines the differences in the acceptance and use of electronic commerce by end consumers, segmented in three groups according to their age. The UTAUT2 provides the theoretical framework for this research, with the addition of three constructs from e-commerce literature: perceived risk?general and relative to the type of product?and perceived trust. Responses to an online survey by 817 Spanish Internet shoppers validate the research model. Age segmentation comprises three different age ranges: e-shoppers under 25 years old, in the range of 26-45 years old, and over 45 years old. An omnibus test of group differences precedes the assessment of four multigroup analysis methods: two of them are parametric (assuming equal and unequal variances), and the other two are non-parametric (permutations and Henseler et al.?s (2009) PLS multigroup analysis). Results show that gaps caused by age differences in e-shoppers are narrowing. This paper also identifies the strengths and weaknesses of the different multigroup approaches. | |
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International
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Si |
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Congress
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2nd International Symposium on Partial Least Squares Path Modeling |
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960 |
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Place
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Sevilla (España) |
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Reviewers
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Si |
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ISBN/ISSN
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9789036540568 |
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Start Date
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16/06/2015 |
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End Date
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19/06/2015 |
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From page
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1 |
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To page
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12 |
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Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users |