Memorias de investigación
Communications at congresses:
The role of sales and marketing in innovation implementation. An empirical analysis in six Latin American countries.
Year:2014

Research Areas
  • Humanities

Information
Abstract
Study of the factors affecting the successful planning between marketing and sales to deploy innovation into six latin american markets of subsidiaries of a FMCG company Global 500.
International
Si
Congress
17th Biennal World Marketing Congress of the Academy of Markeitng Science
960
Place
ESAN School of Business, Lima, Perú
Reviewers
Si
ISBN/ISSN
2363-6173
Start Date
05/08/2014
End Date
08/08/2014
From page
554
To page
554
Marketing Challenges in a Turbulent Business Environment Proceedings of the 17th Biennal World Marketing Congress of the Academy of Markeitng Science
Participants
  • Autor: Teresa Bettina Cometto Osella UPM
  • Autor: Gaston Labadie Universidad ORT Uruguay
  • Autor: Kenneth Le Meunier-FitzHugh University of East Anglia, UK
  • Autor: Felix Eduardo Roux Martinez UPM

Research Group, Departaments and Institutes related
  • Creador: Departamento: Ingeniería de Organización, Administración de Empresas y Estadística