Observatorio de I+D+i UPM

Descripción
The primary objective of the study is to evaluate the effect of the use of Information and Communication Technologies (ICTs) as a tool for the improvement of the profitability of small and medium-sized enterprises (SMEs) in the tourist sector of Guatemala, on the basis of a diagnosis of the current situation of the use of ICTs and e-commerce for SMEs in 2015, in the main tourist areas of the country. In this research, in the first place, the theoretical factors that led the SMEs to make use of ICTs were determined and discussed; subsequently, the main variables that explain and differentiate tourist sector enterprises on the basis of the degree of implementation of the use of ICTs were identified, in order to then determine their degree of competitiveness within the national tourist sector. Finally, the conclusions and recommendations, that make it possible to verify what the theory exposes with respect to the use of ICTs matches the results obtained with the SMEs evaluated. The research aims to be a reliable source of information for public and private entities of the Guatemalan tourist sector, that will allow them to have a clearer perspective on the use and adoption of new ICTs, in order to help them develop new comparative advantages and differentiating features, as they face an economic landscape in an increasingly globalized and competitive world.
Internacional	No
Nombre congreso	IRM INDUSTRIALES RESEARCH MEETING
Tipo de participación	960
Lugar del congreso	MADRID
Revisores	Si
ISBN o ISSN	978-84-16397-58-7
DOI	10.13140/RG.2.2.13499.00802
Fecha inicio congreso	04/04/2017
Fecha fin congreso	05/04/2017
Desde la página	115
Hasta la página	115
Título de las actas	INDUSTRIALES RESEARCH MEETING 17

Esta actividad pertenece a memorias de investigación

• Autor: Carlos Rodriguez Monroy (UPM)

• Creador: Grupo de Investigación: Ingeniería de la Calidad Alimentaria
• Departamento: Ingeniería de Organización, Administración de Empresas y Estadística