Memorias de investigación
Ponencias en congresos:
ICTs and their impact on the profitability of SMEs in the main tourist areas of Guatemala
Año:2017
Áreas de investigación
  • Economía aplicada,
  • Economía de desarrollo,
  • Estudios de gestión,
  • Comercialización
Datos
Descripción
The primary objective of the study is to evaluate the effect of the use of Information and Communication Technologies (ICTs) as a tool for the improvement of the profitability of small and medium-sized enterprises (SMEs) in the tourist sector of Guatemala, on the basis of a diagnosis of the current situation of the use of ICTs and e-commerce for SMEs in 2015, in the main tourist areas of the country. In this research, in the first place, the theoretical factors that led the SMEs to make use of ICTs were determined and discussed; subsequently, the main variables that explain and differentiate tourist sector enterprises on the basis of the degree of implementation of the use of ICTs were identified, in order to then determine their degree of competitiveness within the national tourist sector. Finally, the conclusions and recommendations, that make it possible to verify what the theory exposes with respect to the use of ICTs matches the results obtained with the SMEs evaluated. The research aims to be a reliable source of information for public and private entities of the Guatemalan tourist sector, that will allow them to have a clearer perspective on the use and adoption of new ICTs, in order to help them develop new comparative advantages and differentiating features, as they face an economic landscape in an increasingly globalized and competitive world.
Internacional
No
Nombre congreso
IRM INDUSTRIALES RESEARCH MEETING
Tipo de participación
960
Lugar del congreso
MADRID
Revisores
Si
ISBN o ISSN
978-84-16397-58-7
DOI
10.13140/RG.2.2.13499.00802
Fecha inicio congreso
04/04/2017
Fecha fin congreso
05/04/2017
Desde la página
115
Hasta la página
115
Título de las actas
INDUSTRIALES RESEARCH MEETING 17
Esta actividad pertenece a memorias de investigación
Participantes
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Ingeniería de la Calidad Alimentaria
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística