Memorias de investigación
Communications at congresses:
ICTs and their impact on the profitability of SMEs in the main tourist areas of Guatemala
Year:2017
Research Areas
  • Applied economics,
  • Economics of development,
  • Management studies,
  • Marketing
Information
Abstract
The primary objective of the study is to evaluate the effect of the use of Information and Communication Technologies (ICTs) as a tool for the improvement of the profitability of small and medium-sized enterprises (SMEs) in the tourist sector of Guatemala, on the basis of a diagnosis of the current situation of the use of ICTs and e-commerce for SMEs in 2015, in the main tourist areas of the country. In this research, in the first place, the theoretical factors that led the SMEs to make use of ICTs were determined and discussed; subsequently, the main variables that explain and differentiate tourist sector enterprises on the basis of the degree of implementation of the use of ICTs were identified, in order to then determine their degree of competitiveness within the national tourist sector. Finally, the conclusions and recommendations, that make it possible to verify what the theory exposes with respect to the use of ICTs matches the results obtained with the SMEs evaluated. The research aims to be a reliable source of information for public and private entities of the Guatemalan tourist sector, that will allow them to have a clearer perspective on the use and adoption of new ICTs, in order to help them develop new comparative advantages and differentiating features, as they face an economic landscape in an increasingly globalized and competitive world.
International
No
Congress
IRM INDUSTRIALES RESEARCH MEETING
960
Place
MADRID
Reviewers
Si
ISBN/ISSN
978-84-16397-58-7
10.13140/RG.2.2.13499.00802
Start Date
04/04/2017
End Date
05/04/2017
From page
115
To page
115
INDUSTRIALES RESEARCH MEETING 17
Participants
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Ingeniería de la Calidad Alimentaria
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística