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Descripción
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| Since this study lays the groundwork for omni-channel, the investigation must meet consumers? desire. The challenge, then, is to identify the factors that influence consumers? option selection in omni-channel for delivery and return. To do so, this study bases on the concept of salient beliefs from the Theory of Planned Behavior (TPB) to do an exploratory study and compare the results with previous studies using TPB in multi-channel contexts. | |
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Internacional
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Si |
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Nombre congreso
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12th International Conference on Industrial Engineering and Industrial Management held in Girona (Spain), 12th ? 13th July 2018 |
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Tipo de participación
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970 |
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Lugar del congreso
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Girona (Spain) |
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Revisores
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Si |
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ISBN o ISSN
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978-84-697-7200-3 |
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DOI
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Fecha inicio congreso
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12/07/2018 |
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Fecha fin congreso
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13/07/2018 |
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Desde la página
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1 |
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Hasta la página
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2 |
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Título de las actas
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XXII Congreso de Ingeniería de Organización 12th International Conference on Industrial Engineering and Industrial Management |