Observatorio de I+D+i UPM

Memorias de investigación
Artículos en revistas:
Conceptualising involvement in fashion social media brand communities
Año:2019
Áreas de investigación
  • Redes sociales,
  • Psicología del marketing y del comportamiento del consumidor
Datos
Descripción
This study addresses the lack of understanding of the different elements (fashion products, fashion brands, social media platforms) and types of involvement (enduring and situational) that interplay in the development of involvement with fashion brands in social media communities. The research revises the concept of involvement in fashion social media brand communities from a multidimensional approach, with three different dimensions: fashion involvement, fashion brand involvement (enduring) and involvement with social media brand communities (situational). The revised conceptualization of involvement is empirically tested using a sample (N = 451) of members of different luxury fashion and fast-fashion international brands in Indonesia, a country with one of the largest social media audiences in the world. The results show that a multidimensional view provides a more adequate framework to study involvement in social media, even though further investigation is required to fully understand the concept of involvement in social media brand communities.
Internacional
Si
JCR del ISI
Si
Título de la revista
European Journal of International Management
ISSN
1751-6757
Factor de impacto JCR
1,349
Información de impacto
Datos JCR del año 2018
Volumen
In press
DOI
10.1504/EJIM.2019.10018166
Número de revista
Desde la página
Hasta la página
Mes
SIN MES
Ranking
JCR: MANAGEMENT - SSCI (Q4, 197/210) Scopus SJR: Business, Management and Accounting - Business and International Management (Q2) Business, Management and Accounting - Organizational Behavior and Human Resource Management (Q2) Social Sciences - Education (Q3)
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Angel Hernandez Garcia (UPM)
  • Autor: Santiago Iglesias Pradas (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
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