Memorias de investigación
Thesis:
El uso de las tecnologías de la información y comunicación en el sector hotelero de la Península de Yucatán : hacia un modelo explicativo
Year:2009

Research Areas
  • Engineering,
  • Humanities,
  • Marketing

Information
Abstract
The doctoral thesis develops a model to explain the impact of information technology and communication (ITC) over the occupancy rate average of the hotel companies in the Yucatán peninsula in Mexico. The research was carried out in 3, 4 and 5 star hotels of the more important cities in Mérida (Yucatán), Ciudad del Carmen (Campeche) and Cancún ((Quintana Roo). A sample of 198 hotel companies was used.
International
No
Type
Doctoral
Mark Rating
Sobresaliente cum laude
Date
27/01/2009
Participants

Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Ingeniería de la Calidad Alimentaria